Phéromone to advise UdeM on its institutional Web strategy

Montreal, October 19, 2011 – The Université de Montréal (UdeM) will be revising its Web strategy with the help of Phéromone.

The university is gearing up for a thorough review of its institutional Web strategy and the use of its portal to better meet student needs and expectations. The university has decided to conduct a strategic review to better define the objectives for each type of client and the strategy for reaching these goals.

“We chose the Phéromone team for its rigorous methodology and approach that focuses on the experience of different users, not just on the Web but also on social networks, phones and tablets,” explains Martine Lafleur, Director of the Université de Montréal’s Centre d’expertise Web and head of the project, which will involve close collaboration with the university’s Communications and Public Relations Office.
Students, professors and researchers are among the most demanding users on the Web. The Internet strategy will try to identify which interaction spaces the university should include in its Web ecosystem so that it can create a dialogue with these different clients, and ensure these spaces evolve over time as needs change.

“The Université de Montréal is one of those innovative organizations that understand that the Internet is now a key component in any business strategy,” said Philippe Le Roux, President of Phéromone. “We’re proud to have been chosen to assist them in defining their vision, objectives and measuring points of their future success on the Web and on social networks.”

Phéromone is a marketing agency firmly entrenched in the new conversational and participatory paradigm that is changing society. It helps businesses redefine their business models and refine their marketing strategies around consumer interactions. Founded 15 years ago, Pheromone is now one of the ten leading advertising agencies in Quebec. Over the years, the agency has racked up countless successes for its clients. It has also attracted over 50 experts whose passion, diversity and work experience provide a unique strength to the team.

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Source: Pheromone, the interaction agency
Information: François de Margerie – francois@pheromone.ca – 514-599-5712 x 326